A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally

Web graphics are visual representations used on a Web site to enhance or enable the representation of an idea or feeling, in order to reach the Web site user. Graphics may entertain, educate, or emotionally impact the user, and are crucial to strength of branding, clarity of illustration, and ease of use for interfaces.